Wrangler’s Biggest Thing to Happen in Over 60 Years!

                Wrangler has always led the Western industry with the production of premium quality clothing, made to withstand hard work in the day to day life of a cowboy. Combining both quality denim and fashion forward styles, Wrangler has produced another pair top notch jeans. Introducing style 47MWZ Premium Performance Cowboy Cut Jeans, durable denim designed for both work and play.

                 Wrangler took a closer look at the classic cowboy cut fit introduced more than 60 years ago. Premium Performance jeans are an advanced version of the cowboy cut jean designed by hard working cowboys for hard working cowboys. Combining the durability and fit of the 13MWZ’s and an innovative new look, the 47MWZ’s are a sure to be a huge hit with both Ranchers and Cowboys!

                Premium Performance Cowboy Cut jeans are made of a ring spun broken twill denim proven to last up to 20 percent longer than the original cowboy cut jeans. These jeans bring the ultimate in fit and comfort offering a lower waist, roomy seat and thigh, and smoother seams that offer flexibility while riding. The wide set pockets are sure to have enough room for all of your things, including a cell phone pocket for easy access. The wider bottom allows for your jeans to easily fit over your boots. Even with all of these great features, Wrangler has not sacrificed a fashionable look.  

                Shop the Premium Performance jeans new for fall 2010 at Rods.com. With each pair you purchase, receive a FREE Wrangler tee and ball cap.

National Day of the Cowboy

               Cowboys have always been a symbol of “The American Way” since the beginning of America. They fought for freedom, for justice and a place to hang their hat. With dedication, heart and the code of the west, cowboys achieved that and more.  The National Day of the Cowboy allows horsemen and their loved ones a chance to salute what was fought for and won so long ago.

                Just like in the early 1900’s, today’s cowboy lifestyle is one of integrity, hard work and spirit. Modern day cowboys and cowgirls work on the ranch tending to livestock and the land. The code of the west that once unofficially ruled the land is now established in the hearts of the modern day cow folk. (Live each day with courage. Take pride in your work. Always finish what you start. Do what has to be done. Be tough, but fair. When you make a promise, keep it. Ride for the brand. Talk less and say more. Remember that some things aren’t for sale. Know where to draw the line.)

                The cowboy lifestyle is celebrated today with rodeos, team penning, equestrian riding shows, and through music and movies. Although much has changed over the years, “Ride for your life” has not changed. “Ride for your life” is a campaign for horsemen everywhere. Its meaning is to show your spirit and soul through something you stand for, and those things you stand by.

                For generations to come, the cowboy way and lifestyle will depict people of spirit, soul and heart. The love of the land and the unspoken code will hold true and strong in the heart of America, and will not be forgotten. So celebrate this Cowboy Day like the first cowboys in America did. Ride with heart, ride with soul and ride with the love of the land you ride on.

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Express Your Attitude with Cowgirl Bling

            Across the nation, in rodeos, horse shows and barns you will find the sparkle of a western rhinestone belt. Rhinestone belts have dominated the western industry for over five years. Western attire has always been about practicality in the past, and now has been given a fresh and fashionable feel. These belts can be tricky to accessorize with, but if you get it right, the outcome can be spectacular. Below are a few tips on how to wear your bling.

1. At the hips-
   1. A rhinestone belt is eye catching and will draw the eye to where it is laying. If you are slimmer in the hips than you are in the bust and the shoulders, this is a great look to balance you out.
   2. Wearing a belt at the hips is also a great look if you are wearing a dress, and wanting to give the illusion of a cinched waist or to give a defined waist line.
2. At the waist (not in loops)-
   1. If you are wearing a shirt plain in color, or a tunic style shirt, try a rhinestone belt around the waist and over the shirt. This will give your outfit some attitude, while also creating a polished appearance.
   2. Show off your curves by wearing a rhinestone belt over a cardigan or jacket at the waist. This will help you create an hour glass silhouette.
3. In the belt loops-
   1. A classic fashion statement. Wear your favorite top tucked in with a pair of jeans and finish the outfit with a rhinestone belt. This look can be taken anywhere and is sure to be a show stopper.
   2. Catch the judge’s eye in any western horse show ring with a rhinestone belt paired with chaps, or a pair of jeans and a button down shirt.

 

Send us some tips on how you wear your bling!

Saving The Equestrian Rider’s Life- Riding Helmets (Updated)

               Riding horses can be dangerous business. Each time you get on a horse’s back to ride it is unpredictable. The horse may become spooked, irritated, or may just be having a bad day and serious consequences can result. Each year over 70,000 riders are taken to the Emergency Room for equestrian related injuries. Of those hospital visits, about 12,000 are diagnosed as head injuries. Studies show that one hour of horseback riding is equivalent to one hour of riding on a motorcycle.

                Falling from a horse can cause many different injuries, one of which is a concussion. A concussion is explained as direct impact to the head that can cause moderate to severe brain damage. Concussions may result in bruising or injury to the nervous system. Side effects range from dizziness and vomiting to memory loss and in extreme cases permanent brain damage. One simple way to help prevent equestrian related head injuries is by wearing a well fitting, certified equestrian riding helmet.  An equestrian riding helmet is made to absorb the shock and energy and reduce the impact of falling on the brain. Equestrian Helmets are engineered to compress and crush when impacted. A crushed helmet after a large fall is not a defective helmet; the helmet is showing the visual signs of the impact, and what could have happened to you during a severe fall.

                Equestrian Helmets come in all shapes, sizes, styles, and patterns. The right helmet should be certified for horseback riding, meet your needs and riding style, and have a proper fit. When searching for helmets start the search by measuring your head an inch above your eyebrows and above your ears. As you are being fitted for your helmet, wear your hair how you will commonly wear it during riding activities. Your visor should be one inch from your eyebrow, and the helmet should sit level on your head, covering your forehead. The chin strap should be snug, and when you move your head the helmet should mirror the movement; not wobble. A proper fitting helmet becomes less noticeable after a short period of wear. If you are experiencing a headache, your helmet may be too tight.

                Equestrian Riding helmets are another clothing accessory in the western community. Helmets can be found any many patterns and colors. Helmet covers are a fun and inexpensive way to change with each of your outfits in the show ring. For a limited time receive 15% off any helmet purchase. Enter #HELMET2010 in the comments box on the credit card page during checkout. Offer valid until July 17th.