In 1996, Rocky Mountain Clothing Company based in Colorado introduced a brand designed to give fashion, sophistication and quality to the active cowboy who lives in his jeans. Cinch brand has become a revolution to the western industry. By providing cowboys the option of quality western jeans, woven shirts, tee shirts, outerwear, and accessories inspired by the attitude and values of the western lifestyle, Cinch has proven to be a mainstay in the western world.
In 1998, Rocky Mountain Clothing Company decided to introduce a similar brand, Cruel Girl, to the western industry. Cruel Girl offers fashion forward jeans to the cowgirl who wants style and functionality in her wardrobe. Cruel Girl Jeans offers the progressive cowgirl quality western jeans, blouses, tops, western hats and ball caps, and accessories inspired to accentuate the attitude, confidence, and independence to the women of the western lifestyle.
Today Cinch Jeans and Cruel Girl Jeans continue to lead the western industry providing quality and fashion forward trends. Cinch was introduced in March 2010 as the new sponsor for the National High School Rodeo Association, as well as various other organizations, keeping Cinch an influential part of the western community. Cruel Girl continues to introduce new styles monthly to keep ahead of the trends. Fashion, community, and quality apparel, continue to keep Cinch Jeans and Cruel Girl Jeans as one of the leading brands of the western lifestyle.
At Rod’s you can find new styles and shipments each month of Cruel Girl and Cinch apparel. Rod’s offers Cruel Girl apparel that can be mixed and matched to give as many new looks your imagination can come up with. As one of Rod’s largest and best selling brands, Cruel Girl and Cinch apparel is continually changing at Rod’s.
Limited Time Offer- Purchase $50.00 or more of any Cinch or Cruel Girl apparel and receive a free Cinch or Cruel Girl tee shirt. For a Cinch tee shirt, in size Large or Extra Large please put #CINCH and the requested size in the comments box on the credit card page during check out. For a Cruel Girl tee shirt, in size Medium or Large please put #CRUEL and the requested size in the comments box on the credit card page during check out. While supplies last, offer valid through May 26, 2010.