In 1996, Rocky Mountain Clothing Company based in Colorado introduced a brand designed to give fashion, sophistication and quality to the active cowboy who lives in his jeans. Cinch brand has become a revolution to the western industry. By providing cowboys the option of quality western jeans, woven shirts, tee shirts, outerwear, and accessories inspired by the attitude and values of the western lifestyle, Cinch has proven to be a mainstay in the western world.
Today Cinch Jeans continue to lead the western industry providing quality and fashion forward trends. Cinch was introduced in March 2010 as the new sponsor for the National High School Rodeo Association, as well as various other organizations, keeping Cinch an influential part of the western community.